Founder’s Note

Hi, I’m Amber, founder of Swab Socials.

I’ve always been drawn to storytelling. Since I was a child, I’ve written scripts and made videos - and have continued to do so professionally, building an online presence of nearly 50,000 followers, collaborating with top beauty brands, and writing for Broadway’s 54 Below.

After graduating from the Savannah College of Art and Design with a degree in Dramatic Writing, I struggled to find a job in the entertainment industry. I landed a job as an optometric technician, where I discovered my passion for wellness.

In that clinical space, I saw how much trust, clarity, and care matter. Not just in patient care, but in how a brand shows up. That experience made me realize I wanted to bridge the world of wellness with what I already loved: creating beautiful, intentional content.

Swab Socials is the result of that intersection. It’s where creativity meets clarity, where medical meets modern, and where your brand gets to look as premium online as it is in person.

Thanks for being here. I can’t wait to help bring your vision to life.

With Love,

Amber